The Silent Protest

The Tangibility Paradox
The Silent Protest
Momentary Bliss
Residue of Removal
Roundup
Turnip Love
Design Funny
Meraih Asa
Bali Art Supplies
The Evian Retreat

Interaction
Art Direction
Phot0graphy
Experimental
Interaction
AI Experiment
Publication
Branding
Graphic Design
Campaign

COLLECTIONS

Social Media DesignDrawings & Illustrations

PROJECTS

TYPE

CATEGORY: Art Direction
CREDIT: Jocelyn Firmansyah, Kim Sena, Shalom Chew
MENTORS: Ang Sheng Jin (MullenLowe Singapore), Joselyn Sim (LASALLE College of the Arts)

AWARDS:
5 Crowbar Awards – Gold: Communications (Activation, Integrated, and Typography), Silver: Digital (Social), Bronze: Good (Communication)

The Silent Protest is an alternate space to make the voices of the oppressed heard. Several countries exercise strict laws that prohibits protests and public demonstrations, making it difficult for people to advocate for change. Through out-of-home posters that lead to a microsite, we provide a safe and anonymous space for individuals to express their dissent without revealing their identity. Furthermore, our campaign shifts the protests from the digital environment to an augmented reality via Google Street View, simulating a protest happening in real time.

If people can’t protest publicly, we will make their voices heard in an alternate space in another world.

Submitted for the D&AD New Blood Awards 2023 — Google Fonts & HMCT Brief

CASE VIDEO

SUPPORTING SLIDES