Interaction
Campaign
Campaign
Phot0graphy
Experimental
Interaction
AI Experiment
Publication
Branding
Graphic Design
Campaign
Predicted. Prevented.
CATEGORY: Campaign, Print
Dash Waran (Copywriter)
Jocelyn Firmansyah (Art Director)’
*Speculative Ad
Women often deprioritize their breast check-ups because they believe they don’t have the time. It feels like just one more thing on an already packed to-do list. They don’t actively avoid it, they just convince themselves that it can wait. But early detection can’t.
The challenge? Breaking the misconception that getting checked is time-consuming.
IDEA
The execution taps into predictive text, an everyday habit that women rarely think about. By starting with quick, routine tasks before the unexpected reveal of "checked," the ad shatters the excuse that there's no time for a breast check, proving it’s as effortless as any other daily errand.