The Evian Retreat
CATEGORY: Campaign
MENTOR: Qihao Shum (Uncanny)
Evian’s 2024’s Live Young campaign aims to celebrate the joy of rejuvenation and empower individuals to feel youthful from within.
What if evian could deliver a level of rejuvenation that outshines traditional holidays, all without the inconveniences of travel?
We've designed ten Evian-branded digital detox experiences that can be reserved, with guests gaining access to a room selected at random.
CONCEPT
Research
When it comes to relaxing or taking a break from work, our target audience often travel out of the country for vacations. This has increased significantly especially post covid.
Insight
An enjoyable overseas vacation demands thorough research and planning. But without proper preparation, these trips can become more exhausting than fulfilling. Studies have demonstrated that a mental break, such as a digital detox, can achieve similar rejuvenating effects as an extensive holiday.
Idea
What if evian could deliver a level of rejuvenation that outshines traditional holidays, all without the inconveniences of travel? We've created ten Evian-branded digital detox experiences that can be reserved, with guests gaining access to a room selected at random.