Social Media Design
CATEGORY: Photography, Design, Account Mangement
POPEYES
TYPE: Creative for More
Designed organic posts which worked within the Popeyes’s global brand guidlines, making use of the company’s global assets as well as local images and content. Popeyes Singapore is known for their vibrant color palette, and I was responsible for ensuring that this is well-represented in my designs.
BALI ART SUPPLIES
TYPE: In-house Creative Lead
ROLE: Photography, Ideation,
Worked to build the art store’s online presence, through mainly focusing on the three content pillars: education, promotion and inspiration. Previously, the store’s accounts featured images taken from online sources, but through my role as the Creative Lead, I implemented the change where all content would be created in-house (product photography, designs). As a result of the personal touch within the content, the store’s online engagement increased significantly.
GRAMERCY MUSIC
TYPE: Creative for More
HILLION MALL
TYPE: Freelance
Freelance project
Introduction to 2 new stores