Art Direction
Phot0graphy
Experimental
Interaction
AI Experiment
Publication
Branding
Graphic Design
Campaign
Residue of Removal
CATEGORY: Experimental, Publication Design
This found identity reveals Singapore's endless pursuit of cleanliness, and the lengths in which the government will go to in order to live up to its reputation in being a "clean and attractive" city. However. these traces seem to betray the government's pristine public image of Singapore. According to Singapore's National Environment Agency, cleanliness of public areas are achieved in three key ways: the cleaning of public areas, public education and enforcement. This leads to the question of: is Singapore clean or cleaned?