JOCELYN ANDREA
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 Social Media DesignDrawings & Illustrations


PROJECTS TYPE

Meraih Asa

CATEGORY: Branding, Design
 A charity event supporting Bali Children Foundation in educating the underprivileged youth in Northern Bali. As the Head of Creative, my role was to take charge of designing the event's logo, branding and merchandise.


LOGO DESIGN  To reflect the event's premise, the logo design depicts the island of Bali made out of bookshelves and books. This symbolism further promotes our goal of improving literacy (reading, writing and numeracy) in Bali and creating a change in this island's future through education.





MERCHANDISE DESIGN  

Meraih Asa


The imagery depicted is a treated photograph taken during the survey of the school we would be donating in Songan, North Bali. The children shown in the image are wearing t-shirts from the Bali Children Foundation.

Crane


The design depicts the crane, a symbolism of intelligence, wisdom and happiness, encompassing a reading child. This design's intention is to create merchandise that doesn't look like it is one. Created through digital painting on Procreate.

Koala


During this time of merchandise designing, the tragic bushfire in Australia occurred, decimating millions of acres of wildlife. As many in our community were from Australia, including the founder of Bali Children's Foundation, we decided to do our part as global citizens during this crisis, and 100% of the proceeds of this shirt would go to the cause. Created through digital painting on Procreate.