Interaction
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Campaign
MANULIFE MOVE
Your ally for a better life
CATEGORY: Integrated Campaign, OOH
True wellness doesn’t come from grand gestures – it’s built in the quiet, everyday moments of support from the people around us. Health journeys feel possible not because we go at it alone, but because we have allies by our side.
IDEA
ManulifeMOVE is positioned as the companion that stands alongside you in those everyday moments, echoing the role of a trusted friend. MOVE is framed not as a tool, but as an ally, someone who’s always there to make the journey lighter, easier, and more meaningful. By letting audience “see through their own eyes” through the first person POV, the campaign makes wellness personal, reminding audiences that they’re never journeying alone.